Pixel Toys create beautiful, rewarding entertainment experiences. Founded by console industry veterans, the studio’s vision is to produce truly ground breaking mobile entertainment.

Pixel Toys’ game environments are beautifully realised, their game characters detailed and believable, and their audio and visual effects as rich as players will have come to expect from their most beloved releases. They create superior entertainment for mobile, tablet and VR audiences, games which players feel are great value and are excited to play.

The founders bring over 30 years combined experience leading the development of premium videogame projects on a variety of consoles, personal computers and handheld devices. Together with an exceptional senior team

The company successfully launched four games, including the break-out Warhammer:40,000 License title Freeblade, and the VR hit Drop Dead. The company was in the enviable position of needing to focus on growth and maintaining ROI:

• Sheer number and range of opportunities:
  – Importance of carefully weighing options, assessing risk, economic value, and strategic importance
  – Need for clarity of communication to potential investors
  – Importance of strategic planning framework to make clear decisions and review progress without distracting from organic growth
• Establishing a consistent flow of product launches and revenues
• Implementing a UA-driven customer acquisition model
• Growing capacity to create and nurture own IP
• Maximising efficiency of video games tax credit

• Transformed management reporting to include ‘flash reports’, driver-based forecasting, detailed management accounts, greater visibility of costs, revenues and project performance